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02 — Custom Software & Integrations

Software that fits the gap your tools leave open.

When standard software stops short, we build what is missing: focused applications and integrations that connect your systems and remove repetitive work — maintained like a product, not a one-off script.

Outcomes

What changes for your business.

01

Connected systems

Data moves between your POS, ERP, CRM and messaging channels without copy-paste.

02

Tools your team uses

Interfaces designed around real tasks, on web, tablet and mobile.

03

Customer conversations in context

WhatsApp and CRM integrations that keep customer history where your team needs it.

04

Maintainable foundations

Documented, tested code on mainstream technologies you are not locked into.

Capabilities

What we work with.

Applications

  • Web apps in React / TypeScript
  • Mobile and tablet apps in Flutter
  • Internal tools and portals

Backend & APIs

  • Python services and APIs
  • Data synchronisation jobs
  • Authentication and roles

Integrations

  • WhatsApp Business messaging
  • CRM integrations
  • Odoo and third-party APIs
  • Webhooks and event flows

Engineering practice

  • Version control and code review
  • Automated testing
  • Documentation and handover

Applied in hospitality

Workflows and integrations built around day-to-day operations at Alegria, Zürich.

Case Study 001: Alegria, Zürich →
  • CRM for customer contacts and employee timesheets
  • WhatsApp-based customer communication and campaign workflows
  • Business approval processes and procedural checks
  • Inspection and cleaning control workflows
  • Event and catering operations in CRM, incl. permit-verification checklists
  • Integrations connecting POS, CRM and marketing

Deliverables

What you receive.

  • Requirements and workflow specification
  • Interactive prototype
  • Production application or integration
  • Technical documentation
  • Maintenance and support plan

Scope

How an engagement runs.

  1. 1

    Define

    Clarify the workflow, users and the smallest valuable release.

  2. 2

    Build

    Iterative delivery with regular reviews on working software.

  3. 3

    Operate

    Deployment, monitoring and continued improvement.

Practical offerings

Modular packages, clearly scoped.

Six starting points drawn from real project work. Each can be combined with the others. Scope and pricing are agreed per project.

Offering B

CRM & Workflow Automation

Problem
Customer contacts, requests and internal approvals live in inboxes, chats and spreadsheets.
What we implement
  • CRM structure and contact management
  • Approval and checklist workflows
  • Integrations with POS and messaging
Outcome sought
Requests and approvals that follow a visible, repeatable process.
Offering C

Employee Operations & Timesheets

Problem
Hours, cleaning controls and routine tasks are recorded on paper or not at all.
What we implement
  • Timesheets configured with applicable collective agreements (e.g. Swiss L-GAV) in mind
  • Cleaning control workflows
  • Task and procedure monitoring
Outcome sought
Structured staff records and procedures management can review. Legal review remains your responsibility.
Offering E

Growth & Customer Engagement

Problem
Marketing and customer communication run without a clear link to results.
What we implement
  • WhatsApp communication and campaign workflows
  • Meta Ads management with conversion tracking
  • Loyalty and retention processes
Outcome sought
Customer engagement that can be followed through to measurable actions.
Offering F

Events & Approval Workflows

Problem
Events and catering involve many steps, stakeholders and checks that are easy to miss.
What we implement
  • Event and catering pipeline in CRM
  • Authorisation and procedural checklists
  • Permit-verification steps where relevant (manual, not automated government integration)
Outcome sought
Events coordinated through one process with documented checks.

Offerings support structured processes; they do not guarantee fiscal, legal or regulatory compliance.

Related solutions

PEOPLE. TECHNOLOGY. PROGRESS.

Let us look at how your business really works.

A first conversation is about understanding — your operation, your tools and where the friction is.